Manchester Metropolitan University To Deliver Groundbreaking AI Project For Social Media Start-up

March 2022

Manchester Metropolitan University is set to deliver a revolutionary artificial intelligence (AI) project for Manchester start-up, Vulse.co, as part of the Greater Manchester AI Foundry.

Vulse.co, a web application created by global agency Social Republic, helps small businesses create engaging LinkedIn content using innovative technologies.

Teams from the Department of Computing and Maths will work alongside Vulse.co, to implement AI features that will suggest content ideas to users, reducing post creation from two hours to under three minutes.

The Greater Manchester AI Foundry, led by Manchester Metropolitan University, is a £6m project that brings together expertise in AI shared with Greater Manchester businesses in a bid to help them develop new products and services.

Dave Webb, Technical R&D Analyst at Manchester Metropolitan University commented:

“We are proud to be supporting Vulse.c on their journey and look forward to implementing groundbreaking innovation offered by the Greater Manchester AI foundry.

The AI features created by our analysts and sector specialists will be world-first in terms of the unique scoring system, and represent a game-changing opportunity for small businesses.”

Vulse.co founder, Rob Illidge, added:

“Joining the AI foundry enables us to work with AI specialists at Manchester Metropolitan University and support growing businesses looking to create engaging social media content.

Our mission is to help small business owners compete more effectively in today’s digital economy by providing them with the resources they need to stand out online – without having to hire an expensive agency or rely on overpriced, self-service tools.

Following completion of the project, we aim to release a market-ready product, and within 5 years, to be known as the world’s leading, AI-powered social media post creation platform setting the bar for digital marketing innovation, offering products for all major social networks and serving over 149,000 users.”

The project hopes to help local businesses build back better following the disruption caused by the Coronavirus (COVID-19) pandemic.

The project is providing innovation consultancy and advisory aid in line with the De Minimis Exemption (in accordance with Commission Regulation (EU) No 1407/2013, OJ L 352/1) and Innovation R&D aid in line with the General Block Exemption Regulation (in accordance with Commission Regulation (EU) No 651/2014 of 17 June 2014, OJ L 187/1)

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