Mandy Parkinson

Co-investigator at Manchester Metropolitan University

Mandy is Head of Business and Public Engagement, HEA Fellow and Doctorial Researcher and joined Manchester Metropolitan Business School in 2016. Mandy is Programme Director and either Principle Investigator (PI) or Co-Investigator across a series of SME programme to support leadership, innovation, business growth and entrepreneurship.

Mandy has extensive teaching and learning experience, in the education sector, which has included teaching at a variety of HEIs from Postgraduate programmes on International Business, Strategy, Operational Sustainability to profession programmes on strategy, enterprise , business start-up and marketing. She has also led a variety of teams to engage with and facilitate relationships between education and business. Fostering strategic partnerships external to the institutions, which support and promote the development of commercial income streams.

Mandy leads the Business and Public Engagement team, which drives forward all SME and external initiatives for the Faculty. She was also led the design and delivery of the ERASMUS+ DiTEM project delivering digital technology transformation to micro businesses across Europe.

Prior to this, Mandy taught International Business and Marketing Strategy and Operational Sustainability at postgraduate level. In addition, she was instrumental in the creation of an enterprise culture within a previous institution, advising on Enterprise & Commercial activity, appropriate contract terms and conditions and the mitigation of risks arising from the engagement in strategic partnerships external to the organisation. This also included leading a cross-institutional team of lecturers, trainers, assessors and administrators delivering enterprise activities to a wide variety of internal and external stakeholders.

In addition, she has experience of working within an SME as Head of Commercial development, this experience gives her a special insight into the demands and needs of small and micro-enterprises which she is now able to address as part of my role within the Faculty of Business and Law.

Mandy is currently undertaking her PhD in the impact on productivity of Digital Technology adoption within Micro-businesses